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TIGER

TIGER

HSU.

designer and coffee enthusiast living in Brisbane

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About.

Hi,
I am a graphic designer based in Brisbane.
Passionate about visual arts and graphic design, I tend to favor minimalist designs with a strong focus on typography.
I particularly enjoy working on branding and identity design, packaging and logo but I also have experience on prints, website, social media, bla bla bla... I'll give a crack at anything that comes my way!

Portfolio.

Nook

Branding

15
Created a fun logo for this cute cafe/florist in Hobart. In addition, illustrations have been designed to give a “handcraft” vibe and to enhance the specialty coffee and add a quirky touch.

Miss Jones

Identity

14
Rebranding for the popular cafe Miss Jones, in Brisbane. Transitioning from an organic typeface to an elegant and elaborate font. Two energetic colors and quirky illustrations are used to appeal to a young demographic.

Barista studio

Brand Identity

13
QBS is a barista training school providing courses for all levels. This full rebranding creates a more approachable image using modern and clean elements. Logo, posters, website and packaging.

Family clean

Logo and social media

12
Family clean is a house-cleaning and training agency matching cleaners and customers together. The logo has been redesigned to bring back the founder original idea of the “mother duck”. A car wrapping was developed based on the same concept. Providing ongoing support for their social media presence and prints.

Mirage Dance Studio

Brand direction

11
Mirage is a studio offering dancing courses for all, with many different dance styles to choose from. The brand direction is using energetic colours and relatable images to convey the accessibility of the classes and the enjoyment of dancing.

Juno bakery

Branding

10
Brand and illustration for the Juno Bakery based in Brisbane. Sans serif font gives a bold and fresh touch while the playful graphics bring childhood memories.

Grunhaus

Brand identity

09
Grunhouse is a home greenhouse also providing cleaning services. The clean line design subtly uses organic colors to resonate with the natural aspect of the brand.

Mamma Collective

Brand identity

08
Mamma collective is an expertly curated 10 week mother’s group. The logo is created in an illustrative curl with sans serif typeface to generate an approachable but also professional vibe. Brand direction is biased toward neutral colors with friendly graphics.

Little wilderness

Branding

07
Little wilderness is born from a love of flowers and plants, and a desire to marry the passion. We want the Little wilderness brand to be perceived as clean, sustainable and sharing. The logo features a clean sophisticated typeface that has an understated elegance.

Muscat Dome

Corporate Identity

06
An identity for a new multipurpose events and conference complex built in Muscat, Oman. It reflects the rich cultural diversity of the region.

IMMERSE. IMAGINE.

Festival branding

05
Design and rollout for Festival No. 6, an intimate boutique music and arts festival in Portmeirion. The graphics avoid the corny designs often found in mainstream music festivals.

Wanderer

travel magazine

04
Front cover and a 4-page spread for the Wanderer Magazone, an experimental and novel publication focusing on unconventional travel destinations. The feature article spotlights on Pyongyang, North Korea.

Diffé

start up identity

03
A subscription based service for high end fashion appealing to the everyday individual. Unlike regular fast fashion brands that generate excessive waste, Diffé wants to be different, therefore creating a unique and sustainable style.

HOOD

packaging

02
Packaging design for the instant coffee HOOD. It is far from the mediocre beverage that everyone avoids. Hood is the real deal: a specialty coffee targeting a subculture of caffeine enthusiasts.

S’il vous plait

campaign event

01
A campaign event for Segway that portrays the company in a new light. The innovative “s’il vous plait” race establishes a fun and cool image for Segway while advertising their products as user-friendly and indispensable.

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